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Metaphor in Culture: Universality and Variation Zoltan Kovecses
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Cambridge: Cambridge University Press. Universality and Variation Metaphor and Emotion: Language, Culture, and Body in Human Feeling PART II DIMENSIONS OF METAPHOR VARIATION. Simultaneously explain both universality and diversity in metaphorical thought? Metaphor in Culture: Universality and Variation. Cross-cultural and within-culture variation in human conceptualization. It also illustrates nonlinguistic realisation of metaphor in social-cultural practice. This second edition includes two new chapters--on 'metaphors in discourse' and ' metaphor and emotion' Metaphor in Culture: Universality and Variation. The contemporary theory of metaphor. Universality of the majority of conceptual metaphors (Fernandez, 1986;. 2 On cross-cultural variation of conceptual metaphors, see Kövesces, 2005: 67 -87; Pimenova, 2006: .. Fishpond Australia, Metaphor in Culture: Universality and Variation by Zoltan Kovecses. Metaphor within-culture variation is an innovative theory in cognitive linguistics which ..